古永锵:咨询机构数据更科学 Alexa很垃圾
4月9日，第三届艾瑞新经济年会在北京举行。优酷网总裁兼CEO古永锵针对视频网站的发展做了主题演讲。古永锵在发言中谈到，08年视频行业发展主要有三点值得关注，一是视频行业将走向正规；二是视频行业对网站数据的透明度要求越来越高；三是要加强与其它视频机构的版权合作。 以下为古永锵部分演讲实录： 究竟2008-2009年，今年视频发展的新的方向是什么？那么我总结一下，就是走向正规。视频行业今年会走向正规，这个取决于行业自律。刚才讲了新规方面的发展趋势，2008年视频行业最关键的就是正规。我们当然考虑对用户的负责任，以及对监管部门的配合，但是更重要的一点从营销的平台来说，今天也是一个营销的会议。这个方面的话，究竟视频网站是一个安全、合适的营销平台，也是取决于它的内容的正规化。所以我觉得这一块内容监管，广电包括有关部门，设了这样一个门槛，或者游戏规则，对整个行业的良性发展打下很好的基础。我觉得这是一个非常高的肯定。 第二我觉得数据透明度非常重要，我觉得这里要表扬一下艾瑞，我觉得这一块的话，我听说今年艾瑞也是全站监测的报告，以及大量的调查等等方面的数据透明度，我觉得整个互联网行业，尤其是新的视频行业特别重要。因为我们现在很多一些中小网站在浑水摸鱼，在一些非常不科学的一些统计方法做一些统计，所以我觉得今年视频行业，甚至互联网的行业，对数据的透明度要求越来越高。这样才可以真正说明有效，我们必须做一个长期的发展，像艾瑞一样，我们要做媒体的强国。 第三跟媒体的版权合作，我觉得中国的视频网站，应该说跟美国的视频网站来讲，从营销模式来讲，其实我觉得中国网站在好几个方面有很大的优势，从营销模式来讲，如果做一个系统的话，广告营销来讲，对广告主广告客户来讲是有局限的。但是优酷网站，基本上跟媒体合作，还有原创内容的。形成一种营销环境，让中国的视频网站，有更大的发展。政府引领行业走向正规，构筑主流健康视频内容平台，打造更安全营销环境，保证行业良性发展。
全文参考：http://www.cnvideonews.com/share/opinion/20080410/2141.html
Shopflick: Bringing Home-Video Shopping To The Web (Beta Invites)
It was only a matter of time before someone created an online video-shopping marketplace. Mix together eBay and YouTube and you get Shopflick, a Los Angeles-based startup in private beta that wants to bring the art of video selling to the Web. Sellers can set up shop with their own page highlighting their store and the products they have for sale. Most of the information is presented in video format in Shopflick’s own buyer-friendly player that features a big “Buy Now” button. Shoppers can add comments to each item, share them, bookmark them as a favorite, or embed them elsewhere on the Web. We have 2,000 invites for TechCrunch readers (sign up here—the first 500 will be let in immediately and the rest over the next few weeks).
So far the startup has raised $1 million from angel investors in LA. But Shopflick has a heavy-hitter CEO in David Grant, the founder and former president of Fox TV Studios. Says Grant:
I think it can be an enormous business. Video selling is what television is. TV Commercials. People have tried to replicate video selling on television, which is a mistake.
The front page of Shopflick features a big video player that scrolls through featured items and could also become a prime advertising spot. Just like on TV, Shopflick plans on using its front page to promote items based on limited quantities or time. Shoppers can also browse by category, keyword, or tag. Most of the sellers—there are about 50 of them in the beta right now—are boutique shopkeepers, jewelery makers, or furniture designers from Brooklyn or LA.
Here is an example of a video by Uhuru, a Brooklyn furniture design company that uses sustainable materials:
Shopflick: Buy this product | Get your own Store Player
The site feels a little bit like what Etsy would be if it had video, except its sellers don’t focus on handmade goods. There is definitely an independent vibe. The site is geared towards women. It is heavy on hand creams, lingerie and kid’s clothes. But not the 50-year-old women in middle America who tend to watch the Home Shopping Network or QVC. Shopflick is going more for the hip 18-to-34-year-olds who live in big cities. Founder and president Patrick Yee says:
It is an $8 billion business on cable, but we are moving it from a linear model to an on-demand model, from a warehouse-QVC model to an on-demand user-generated model.
Shopflick does not hold any inventory. Like eBay, it just matches buyers and sellers, and collects listing and transaction fees. The first six months it will waive listing fees, but it plans to charge $10 to $20 a month, depending on the size of the store. Its transaction fees are a steep 12.5 percent, which is much higher than Amazon’s 7 percent or eBay’s 10 percent, but Amazon and eBay both charge a lot more in monthly fees. eBay charges as much as $300 a month for power sellers. Says Yee:
Ebay’s model is they are trying to take two thirds of the lifetime value up front,” says Yee. “We are flipping that. We lower the barriers to listing because we believe video will convert. We know video sells because it has been happening for 30 years.
On Shopflick, the sellers deal with inventory and shipping, and hope that the viral nature of video will help market their products. Shoppers are encouraged to recommend their favorite products, create collections of their favorite products, and even create their own videos. It is what Yee calls “user-generated merchandising.” To help sellers create the best videos, there is also a marketplace for videographers on Shopflick to help match sellers with video professionals. In this regard, it competes with TurnHere, but it doesn’t mark up the videographers’ fees.
Could this be where e-commerce is headed? Barry Diller, watch out.
Shopflick: Buy this product | Get your own Store Player
Author:Erick Schonfeld
网站架构告一段落，开始第二个阶段。
网站架构昨天告一段落，从今天起网站进入推广与内容扩充期。
这将是一个长期的过程，没有假期，重复不断地做一件事情，无论是什么样的天气，生病抑或是年假，重复，重复，不断地重复……
已经有了计划表，就要按表行事了，告别以往的自由时间，进入到无假期的过程中，无论有什么事情发生，这个过程至少也要走三年……
绝不放弃！
绝不，绝不放弃！！
绝不，绝不，绝不放弃！！！
以此自勉。
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